While Apple’s recycling robot represents an important recognition of the need to “close the loop” it is also a mascot for an unreal future still based on mindless buying and discarding with little regard for people and planet

While Apple’s recycling robot represents an important recognition of the need to “close the loop” it is also a mascot for an unreal future still based on mindless buying and discarding with little regard for people and planet
Our mission is not just fixing, but connecting the dots between the way we use (and discard!) electronics, and the way they are produced. It is understanding – and intervening to reduce – their social and environmental impacts.
This clickbait headline caught our attention: “Suck it, Hippies: Study Shows Material Gifts Can Bring Happiness”. But we need greater insight than a six-week psychology study.
On Cyber Monday, and the beginning of climate talks in Paris, we want to give real, concrete actions for individuals to take to make a change. We need your help, and your social network reach.
We would like to suggest much more reflection and critical engagement within our digital inclusion peers about an unquestioning, passive “consumption” model, not only of the hardware itself, but of software and the infrastructure that fuels the internet.
Despite the best efforts of legislators, regulators and law enforcement, in Europe, we continue to dispose of e-waste in the most inefficient and dangerous ways. Right here, in our own back garden. The solution is citizen-centred.
While China increases capacity to manufacture ever more of the same kinds of products, is it stimulating internal consumption fast enough to compensate for our “meh” with the latest shiny gadget we are all supposed to buy?
People overwhelmingly value battery life over “thin”. Numerous studies have backed the idea that people want battery life more than any other “innovation”. So why do manufacturers seem to sideline this straight-forward desire in favour of “thin”?