This narrative frame of “peak stuff” is particularly dangerous because it suggests we are overcoming global, future resource depletion like we *are doing* with ozone, or we think we already did with acid rain. It lulls us into a very false sense of complacency.
We created a film in time for Earth Day. In this short film, we confront the electronic waste mountain. Globally, we produced 42 million tons of this waste last year. It seems abstract as a number but video makes it real.
Apple is in PR blitz mode, promoting green initiatives. Yet there is nothing to suggest that Apple is addressing reduction of carbon emissions at manufacture, which according to their own data is the overwhelming majority.